Coppola, Mariarosaria (2017) A discursive view of value co-destruction: The dieselgate case. [Tesi di dottorato]


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Item Type: Tesi di dottorato
Lingua: English
Title: A discursive view of value co-destruction: The dieselgate case
Date: 9 April 2017
Number of Pages: 177
Institution: Università degli Studi di Napoli Federico II
Department: Economia, Management e Istituzioni
Dottorato: Management
Ciclo di dottorato: 29
Coordinatore del Corso di dottorato:
Stampacchia, PaoloUNSPECIFIED
Date: 9 April 2017
Number of Pages: 177
Uncontrolled Keywords: Value co-destruction; Service-Dominant logic; market practices; dark side
Settori scientifico-disciplinari del MIUR: Area 13 - Scienze economiche e statistiche > SECS-P/08 - Economia e gestione delle imprese
Date Deposited: 09 May 2017 11:52
Last Modified: 13 Mar 2018 09:16
DOI: 10.6093/UNINA/FEDOA/11799


The value creation based on the interaction is a core topic of the marketing discipline, in particular of Service-Dominant (S-D) logic that has prompted the conceptual shift from value as embedded in firms’ offerings to value as the phenomenological outcome of an experience created collaboratively by different actors within the service ecosystem (Lusch and Vargo, 2014). However, the definition of service, the foundational premises, and in general the lexicon utilized by S-D logic studies reveal an overoptimistic view of these processes (Plé and Chumpitaz Cáceres, 2010). The implicit assumption is that the interaction among actors results in value co-creation, thus most of the S-D logic studies fails to consider the potential negative elements and outcomes that may emerge. The aim of this research is to analyze the dark side of value co-creation, that is the value co-destruction process (Plé and Chumpitaz Cáceres, 2010), from the ecosystem approach. The study shows how the dark-side of co-creation affects on the market practices and how the dark-side of market practices shapes the value co-destruction in service ecosystem.


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