Kayak, Murat (2017) THE EFFECTS OF PERCEIVED BRAND SUSTAINING INNOVATIVENESS ON FIRM PERFORMANCE. [Tesi di dottorato]
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| Item Type: | Tesi di dottorato |
|---|---|
| Resource language: | English |
| Title: | THE EFFECTS OF PERCEIVED BRAND SUSTAINING INNOVATIVENESS ON FIRM PERFORMANCE |
| Creators: | Creators Email Kayak, Murat murat.kayak@gmail.com |
| Date: | 15 October 2017 |
| Number of Pages: | 104 |
| Institution: | Università degli Studi di Napoli Federico II |
| Department: | dep04 |
| Dottorato: | phd052 |
| Ciclo di dottorato: | 30 |
| Coordinatore del Corso di dottorato: | nome email Mele, Cristina cristina.mele@unina.it |
| Tutor: | nome email Simoni, Michele UNSPECIFIED |
| Date: | 15 October 2017 |
| Number of Pages: | 104 |
| Keywords: | sustaining innovation, branding, firm performance |
| Settori scientifico-disciplinari del MIUR: | Area 13 - Scienze economiche e statistiche > SECS-P/08 - Economia e gestione delle imprese |
| Date Deposited: | 19 Jan 2018 20:35 |
| Last Modified: | 12 Apr 2019 09:13 |
| URI: | http://www.fedoa.unina.it/id/eprint/12014 |
Collection description
Defining sustaining innovativeness as a measurement of the degree of “newness of a new product version”, which replaces previous existing products, this study analyses how the perception of firm brand sustaining innovativeness affects firm performance Approach is quantitative and based on primary data. Partial least square based structural equation modelling is used to test research hypotheses. This study aims to contribute to the literature by providing measurement scales to assess perceived brand sustaining innovativeness and how perceived brand sustaining innovativeness affects firm performance.
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