RICCIO, CHRISTIAN (2025) Innovative research and data analysis methodologies for the customization of innovative mobility services. [Tesi di dottorato]

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Abstract

The global urbanization trend, with a forecast that two-thirds of the world’s population will reside in urban areas by 2050, sets a challenging backdrop for cities aiming to achieve strategic objectives like energy sustainability, integrated services, safety, and smart mobility. Within this context, Mobility-as-a-Service (MaaS), an innovative mobility concept pioneered in Finland and gaining worldwide attention, emerges as a transformative solution. MaaS proposes a unified subscription-based access to diverse transport modes through a digital platform, fostering seamless, door-to-door journeys and promoting a shift from car ownership to sustainable transport options. This research endeavors to delve into the technological advancements in urban mobility, focusing on MaaS and its potential to meet the evolving demand for integrated passenger transport solutions. The motivation behind this study stems from the urgent need to understand and cater to the latent demand for integrated mobility services. Recognizing that the adoption and efficacy of MaaS are highly contingent on local contexts, this thesis presents a comprehensive analysis within the Naples metropolitan area. This area, characterized by a strong preference for private car usage and perceptions of public transport inefficiency, provides a pertinent case study for examining MaaS acceptance and feasibility. This research contributes to the field by employing a case study assessment in Naples to gauge MaaS demand through extensive data collection on mobility habits and preferences in hypothetical MaaS scenarios, utilizing advanced statistical and data-driven models for analysis.A novel aspect of this project is the development of an iOS-based tool designed to conduct dynamic stated preference surveys, enabling the tailoring of MaaS packages to individual preferences and simulating travel patterns under chosen MaaS options. This thesis is poised to offer significant insights into the implementation and customization of MaaS, highlighting its potential to revolutionize urban mobility through enhanced sustainability, efficiency, and user-centric services. According to the national legislation, all PhD theses are deposited at the National Libraries of Rome and Florence, where they can be consulted locally. The University takes care of the deposit into the National libraries. The candidates admitted to the final exam must deposit their thesis electronically before the final exam; the University stores and after the defense makes publicly available the electronic copy of the thesis through the federated open \texttt{fedOAtd} archive, where all theses are indexed and listed. Before depositing the thesis, the candidate may ask the PhD Board - through the PhD program Chairman - to determine restricted access to (parts of) the thesis, possibly setting a time limit, on the basis of motivated needs related to the use of data protected by trade or industrial secrets, according to the current national legislation.

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