Lerro, Marco (2016) Corporate Social Responsibility: determinants, consumers' preferences and strategic approach. [Tesi di dottorato]


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Item Type: Tesi di dottorato
Resource language: English
Title: Corporate Social Responsibility: determinants, consumers' preferences and strategic approach
Lerro, Marcolerromarco@gmail.com
Date: 31 March 2016
Number of Pages: 68
Institution: Università degli Studi di Napoli Federico II
Department: Agraria
Scuola di dottorato: Scienze agrarie e agro-alimentari
Dottorato: Valorizzazione e gestione delle risorse agro-forestali
Ciclo di dottorato: 28
Coordinatore del Corso di dottorato:
D'Urso, Guidodurso@unina.it
Pascucci, StefanoUNSPECIFIED
Date: 31 March 2016
Number of Pages: 68
Keywords: Schwartz value, experimental auction, willingness to pay, consumer's awareness
Settori scientifico-disciplinari del MIUR: Area 07 - Scienze agrarie e veterinarie > AGR/01 - Economia ed estimo rurale
Date Deposited: 14 Apr 2016 11:50
Last Modified: 19 May 2017 01:00
URI: http://www.fedoa.unina.it/id/eprint/10927

Collection description

Corporate Social Responsibility (CSR) is a corporate strategy involving social, environmental and human rights concerns into business operations. The aim of CSR is to promote sustainable productive processes with lower impact on the environment and natural resources as well as more respectful of all subjects involved by corporate activities. Accordingly, the core of CSR relies on spreading a corporate culture in which company stakeholders become the centre of business strategies. Undoubtedly, consumers play a central role in influencing these strategies by exercising actively their power on the market. Indeed, through their purchases reward companies that meet their expectation and concerns. The general objective of this study is to extend the literature about CSR providing insights both in terms of firm organization and consumer behaviour. Understanding consumers’ preferences toward the different CSR initiatives was the approach implemented in the research to achieve these aims. Indeed, the results allow on one hand to comprehend consumer purchase decision toward specific corporate social initiatives and on the other are a mean for companies that want to reshape their organizational processes in order to meet their customers’ expectations. Moreover, the research identified common traits able to characterise the ethical consumers by implementing the analysis of personal values.


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