Amato, Mario (2017) Insects as food: a cross-cultural comparison of consumers' intention and behaviour. [Tesi di dottorato]

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Item Type: Tesi di dottorato
Lingua: English
Title: Insects as food: a cross-cultural comparison of consumers' intention and behaviour
Creators:
CreatorsEmail
Amato, Mariomario.amato2@unina.it
Date: 8 April 2017
Number of Pages: 121
Institution: Università degli Studi di Napoli Federico II
Department: Agraria
Dottorato: Scienze agrarie e agroalimentari
Ciclo di dottorato: 29
Coordinatore del Corso di dottorato:
nomeemail
D'Urso, Guidodurso@unina.it
Tutor:
nomeemail
Verneau, FabioUNSPECIFIED
Date: 8 April 2017
Number of Pages: 121
Uncontrolled Keywords: Edible Insects; IAT; Consumer Behaviour, Disgust, FRLS
Settori scientifico-disciplinari del MIUR: Area 07 - Scienze agrarie e veterinarie > AGR/01 - Economia ed estimo rurale
Date Deposited: 06 May 2017 15:01
Last Modified: 13 Mar 2018 12:17
URI: http://www.fedoa.unina.it/id/eprint/11643
DOI: 10.6093/UNINA/FEDOA/11643

Abstract

Albeit the benefits of switching to an insects’ based diet are set up on nutritional, environmental, economic and ecological benefits, the potential growth of insects as everyday food is still unclear. This work relies on three different papers who share the main objective of exploring consumer behavior towards edible insects, using both direct and indirect methods (computer questionnaires and more daring techniques such as IAT), while linking two European countries that share little in terms of eating habits, Denmark and Italy. - In “The effect of communication and implicit associations on consuming insects: an experiment in Denmark and Italy.” it was examined the influence of the type and message of communication upon the behavior and intention to perform the behavior of eating insects, while exploring the role of implicit associations. - In the second work instead, “Understanding Westerners’ disgust for the eating of insects: the role of food neophobia and implicit associations.” it was investigated the impact of food neo-phobia and disgust on the intention to eat insect-based food, and how disgust is related to implicit attitude towards insects. - In the third study, lastly, “Assessing the role of Food Related Lifestyle in predicting intention towards edible insects: a case study” a tentative of market segmentation was performed via lifestyles in order to predict consumers’ behaviour towards edible insects. Furthermore, the role of perceived behavioural control was analysed.

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