Kayak, Murat (2017) THE EFFECTS OF PERCEIVED BRAND SUSTAINING INNOVATIVENESS ON FIRM PERFORMANCE. [Tesi di dottorato]
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| Tipologia del documento: | Tesi di dottorato |
|---|---|
| Lingua: | English |
| Titolo: | THE EFFECTS OF PERCEIVED BRAND SUSTAINING INNOVATIVENESS ON FIRM PERFORMANCE |
| Autori: | Autore Email Kayak, Murat murat.kayak@gmail.com |
| Data: | 15 Ottobre 2017 |
| Numero di pagine: | 104 |
| Istituzione: | Università degli Studi di Napoli Federico II |
| Dipartimento: | dep04 |
| Dottorato: | phd052 |
| Ciclo di dottorato: | 30 |
| Coordinatore del Corso di dottorato: | nome email Mele, Cristina cristina.mele@unina.it |
| Tutor: | nome email Simoni, Michele [non definito] |
| Data: | 15 Ottobre 2017 |
| Numero di pagine: | 104 |
| Parole chiave: | sustaining innovation, branding, firm performance |
| Settori scientifico-disciplinari del MIUR: | Area 13 - Scienze economiche e statistiche > SECS-P/08 - Economia e gestione delle imprese |
| Depositato il: | 19 Gen 2018 20:35 |
| Ultima modifica: | 12 Apr 2019 09:13 |
| URI: | http://www.fedoa.unina.it/id/eprint/12014 |
Abstract
Defining sustaining innovativeness as a measurement of the degree of “newness of a new product version”, which replaces previous existing products, this study analyses how the perception of firm brand sustaining innovativeness affects firm performance Approach is quantitative and based on primary data. Partial least square based structural equation modelling is used to test research hypotheses. This study aims to contribute to the literature by providing measurement scales to assess perceived brand sustaining innovativeness and how perceived brand sustaining innovativeness affects firm performance.
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