Daniele, Lucia Michela (2018) THE NEW ENTREPRENEURIAL LANDSCAPE AND THE VALUE CO-CREATION PROCESS: THE ROLE OF THE CROWD IN THE PRE-PURCHASE CROWDFUNDING. [Tesi di dottorato]

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Item Type: Tesi di dottorato
Lingua: English
Title: THE NEW ENTREPRENEURIAL LANDSCAPE AND THE VALUE CO-CREATION PROCESS: THE ROLE OF THE CROWD IN THE PRE-PURCHASE CROWDFUNDING
Creators:
CreatorsEmail
Daniele, Lucia Michelaluciamichela.daniele@unicampania.it
Date: December 2018
Number of Pages: 153
Institution: Università degli Studi di Napoli Federico II
Department: Economia, Management e Istituzioni
Dottorato: Management
Ciclo di dottorato: 31
Coordinatore del Corso di dottorato:
nomeemail
Mele, Cristinacristina.mele@unina.it
Tutor:
nomeemail
Gangi, FrancescoUNSPECIFIED
Date: December 2018
Number of Pages: 153
Uncontrolled Keywords: entrepreneurship; value co-creation; crowdfunding; consumers
Settori scientifico-disciplinari del MIUR: Area 13 - Scienze economiche e statistiche > SECS-P/08 - Economia e gestione delle imprese
Date Deposited: 15 Jan 2019 15:01
Last Modified: 30 Jun 2020 08:52
URI: http://www.fedoa.unina.it/id/eprint/12680

Abstract

The entrepreneurial finance landscape is changing very rapidly (Block, Colombo, Cumming, Vismara, 2018). New players have emerged, with a determinant contribution of the technological revolution. The resources interplay in the peer-to-peer business and network has led to the development of new financing instruments able to boosting innovation and the creation of new ventures. Social and economic innovation is searching new ways to emerge; this requires new models for interpreting the enlarged notion of value in the crowd/entrepreneurs relationship. Despite the rapid growth of alternative finance, the academic literature on crowdfunding as a new financing model able to reduce financing constraints for firms, still lack evidence whether and how these new players and their investment approach are transforming the entrepreneurial landscape. In particular, the reference is to the complex mix of economic and social expectations deriving from the participation to the pre-purchase crowdfunding mechanism. Findings from the explorative study suggest that the pre-purchase mechanism is leading to the configuration of new market niches, where supporters act as an informed investor and consumers. Additionally, the joint value created by the efforts made by entrepreneurs and the crowd, creates sounder positive externalities, those favor growth possibilities to survive of the new ventures.

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