Colantuoni, Francesca (2011) Marketing the improvements in the supply chain for domestic agricultural produce: Legislation, Consumer Behavior, Estimation of market penetration potentiality. [Tesi di dottorato] (Unpublished)

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Item Type: Tesi di dottorato
Language: English
Title: Marketing the improvements in the supply chain for domestic agricultural produce: Legislation, Consumer Behavior, Estimation of market penetration potentiality
Creators:
CreatorsEmail
Colantuoni, Francescafrancesca.colantuoni@unina.it
Date: 29 November 2011
Number of Pages: 90
Institution: Università degli Studi di Napoli Federico II
Department: Economia e politica agraria
Doctoral School: Scienze agrarie e agroalimentari
PHD name: Valorizzazione e gestione delle risorse agro-forestali
PHD cycle: 24
PHD Coordinator:
nameemail
D'Urso, Guidodurso@unina.it
Tutor:
nameemail
Cicia, Giannicicia@unina.it
Date: 29 November 2011
Number of Pages: 90
Uncontrolled Keywords: Country of origin, traceability, Random parameters logit
MIUR S.S.D.: Area 07 - Scienze agrarie e veterinarie > AGR/01 - Economia ed estimo rurale
Date Deposited: 14 Dec 2011 14:09
Last Modified: 30 Apr 2014 19:47
URI: http://www.fedoa.unina.it/id/eprint/8651

Abstract

The traceability system in the agro-food supply chain, as well as the other food safety tools, can be viewed as performing a double task: On one hand, government interventions are intended to ensure the hygiene and healthiness of processes; on the other hand, the voluntary traceability can be used as marketing tool by manufacturers and processors for the differentiation of its products. With this study we conducted a marketing analysis aimed at evaluating the worthiness of some improvements that could take place in the early potato supply chain. Such improvements consist of the method of production, the distribution typology, the respect of certain ethics, the type of packaging, and the information concerning the origin. Results can be used to enhance the market penetration of this product and inform on possible advantages these improvements in the organization of the supply chain could bring about for producers.

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