Zollo, Sole Alba (2011) Raising Awareness via the Three Ps: Promotion, Popularisation and Pedagogy A Multimodal Analysis of the Council of Europe Campaigns for the Protection of Human Rights. [Tesi di dottorato] (Unpublished)

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Item Type: Tesi di dottorato
Language: English
Title: Raising Awareness via the Three Ps: Promotion, Popularisation and Pedagogy A Multimodal Analysis of the Council of Europe Campaigns for the Protection of Human Rights
Creators:
CreatorsEmail
Zollo, Sole Albazollo.solealba@inwind.it
Date: 29 November 2011
Number of Pages: 221
Institution: Università degli Studi di Napoli Federico II
Department: Scienze statistiche
Doctoral School: Scienze politiche
PHD name: Lingua inglese per scopi speciali
PHD cycle: 24
PHD Coordinator:
nameemail
Di Martino, GabriellaUNSPECIFIED
Tutor:
nameemail
Di Martino, GabriellaUNSPECIFIED
Sarangi, SrikantUNSPECIFIED
Date: 29 November 2011
Number of Pages: 221
Uncontrolled Keywords: Council of Europe Campaigns
MIUR S.S.D.: Area 14 - Scienze politiche e sociali > SPS/04 - Scienza politica
Date Deposited: 13 Dec 2011 10:04
Last Modified: 30 Apr 2014 19:47
URI: http://www.fedoa.unina.it/id/eprint/8717

Abstract

This research focuses on the persuasive language employed by the Council of Europe to disseminate human rights protection by investigating its most recent public campaigns. The main purpose is to highlight and discuss, through an analysis of the discursive strategies of ‘promotion, popularisation and pedagogy’ (the 3Ps), the various verbal and visual persuasive tools used by the Organisation in order to reach citizens at every possible level. Due to the complexity of the topic and its socio-cultural implications, the corpus collected has been examined through the analytical and methodological paradigms of Social Semiotics and Critical Discourse Analysis (CDA).

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