Zollo, Sole Alba (2011) Raising Awareness via the Three Ps: Promotion, Popularisation and Pedagogy A Multimodal Analysis of the Council of Europe Campaigns for the Protection of Human Rights. [Tesi di dottorato] (Inedito)

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Tipologia del documento: Tesi di dottorato
Lingua: English
Titolo: Raising Awareness via the Three Ps: Promotion, Popularisation and Pedagogy A Multimodal Analysis of the Council of Europe Campaigns for the Protection of Human Rights
Autori:
AutoreEmail
Zollo, Sole Albazollo.solealba@inwind.it
Data: 29 Novembre 2011
Numero di pagine: 221
Istituzione: Università degli Studi di Napoli Federico II
Dipartimento: Scienze statistiche
Scuola di dottorato: Scienze politiche
Dottorato: Lingua inglese per scopi speciali
Ciclo di dottorato: 24
Coordinatore del Corso di dottorato:
nomeemail
Di Martino, Gabriella[non definito]
Tutor:
nomeemail
Di Martino, Gabriella[non definito]
Sarangi, Srikant[non definito]
Data: 29 Novembre 2011
Numero di pagine: 221
Parole chiave: Council of Europe Campaigns
Settori scientifico-disciplinari del MIUR: Area 14 - Scienze politiche e sociali > SPS/04 - Scienza politica
Depositato il: 13 Dic 2011 10:04
Ultima modifica: 15 Lug 2015 01:00
URI: http://www.fedoa.unina.it/id/eprint/8717

Abstract

This research focuses on the persuasive language employed by the Council of Europe to disseminate human rights protection by investigating its most recent public campaigns. The main purpose is to highlight and discuss, through an analysis of the discursive strategies of ‘promotion, popularisation and pedagogy’ (the 3Ps), the various verbal and visual persuasive tools used by the Organisation in order to reach citizens at every possible level. Due to the complexity of the topic and its socio-cultural implications, the corpus collected has been examined through the analytical and methodological paradigms of Social Semiotics and Critical Discourse Analysis (CDA).

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