Zollo, Sole Alba (2011) Raising Awareness via the Three Ps: Promotion, Popularisation and Pedagogy A Multimodal Analysis of the Council of Europe Campaigns for the Protection of Human Rights. [Tesi di dottorato] (Unpublished)
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| Item Type: | Tesi di dottorato |
|---|---|
| Resource language: | English |
| Title: | Raising Awareness via the Three Ps: Promotion, Popularisation and Pedagogy A Multimodal Analysis of the Council of Europe Campaigns for the Protection of Human Rights |
| Creators: | Creators Email Zollo, Sole Alba zollo.solealba@inwind.it |
| Date: | 29 November 2011 |
| Number of Pages: | 221 |
| Institution: | Università degli Studi di Napoli Federico II |
| Department: | Scienze statistiche |
| Scuola di dottorato: | Scienze politiche |
| Dottorato: | Lingua inglese per scopi speciali |
| Ciclo di dottorato: | 24 |
| Coordinatore del Corso di dottorato: | nome email Di Martino, Gabriella UNSPECIFIED |
| Tutor: | nome email Di Martino, Gabriella UNSPECIFIED Sarangi, Srikant UNSPECIFIED |
| Date: | 29 November 2011 |
| Number of Pages: | 221 |
| Keywords: | Council of Europe Campaigns |
| Settori scientifico-disciplinari del MIUR: | Area 14 - Scienze politiche e sociali > SPS/04 - Scienza politica |
| Date Deposited: | 13 Dec 2011 10:04 |
| Last Modified: | 15 Jul 2015 01:00 |
| URI: | http://www.fedoa.unina.it/id/eprint/8717 |
Collection description
This research focuses on the persuasive language employed by the Council of Europe to disseminate human rights protection by investigating its most recent public campaigns. The main purpose is to highlight and discuss, through an analysis of the discursive strategies of ‘promotion, popularisation and pedagogy’ (the 3Ps), the various verbal and visual persuasive tools used by the Organisation in order to reach citizens at every possible level. Due to the complexity of the topic and its socio-cultural implications, the corpus collected has been examined through the analytical and methodological paradigms of Social Semiotics and Critical Discourse Analysis (CDA).
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