Di Lauro, Stefano
(2020)
Exploring whether and how organizational and corporate identity can be observed on social media.
[Tesi di dottorato]
| Item Type: |
Tesi di dottorato
|
| Resource language: |
English |
| Title: |
Exploring whether and how organizational and corporate identity can be observed on social media. |
| Creators: |
| Creators | Email |
|---|
| Di Lauro, Stefano | stefano.dilauro@gmail.com |
|
| Date: |
4 March 2020 |
| Number of Pages: |
161 |
| Institution: |
Università degli Studi di Napoli Federico II |
| Department: |
Economia, Management e Istituzioni |
| Dottorato: |
Management |
| Ciclo di dottorato: |
32 |
| Coordinatore del Corso di dottorato: |
| nome | email |
|---|
| Mele, Cristina | cristina.mele@unina.it |
|
| Tutor: |
| nome | email |
|---|
| Martinez, Marcello | UNSPECIFIED | | Antonelli, Gilda | UNSPECIFIED |
|
| Date: |
4 March 2020 |
| Number of Pages: |
161 |
| Keywords: |
organizational identity; corporate identity; social media |
| Settori scientifico-disciplinari del MIUR: |
Area 13 - Scienze economiche e statistiche > SECS-P/10 - Organizzazione aziendale |
[error in script]
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| Date Deposited: |
25 Mar 2020 13:30 |
| Last Modified: |
17 Nov 2021 10:44 |
| URI: |
http://www.fedoa.unina.it/id/eprint/12996 |
Collection description
This PhD research explores the role of organizational and corporate identity concepts in relation to social media. It consists of the following phases: 1) A scoping literature review aiming to analyze, classify and synthesize existing evidence on how identities can be measured or observed on social media (RQ1). 2) Analysis of 12 international Human Resource consulting company social media pages to understand how they use them to project their corporate identity (RQ2). 3) Analysis of employees’ public social media (LinkedIn) profiles to understand how they use them to project their organizational identity (RQ3). 4) Field study aiming to understand the relationship between the extent of employees’ social media use for professional purposes and nature (dimensions) of the organizational identity that employees hold about their employer (RQ4). Research outcomes include suggestions on how organizations can use social media to strengthen their corporate identity and a framework developed for measuring organizational identity employees project on their social media.
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