Di Lauro, Stefano
(2020)
Exploring whether and how organizational and corporate identity can be observed on social media.
[Tesi di dottorato]
| Tipologia del documento: |
Tesi di dottorato
|
| Lingua: |
English |
| Titolo: |
Exploring whether and how organizational and corporate identity can be observed on social media. |
| Autori: |
| Autore | Email |
|---|
| Di Lauro, Stefano | stefano.dilauro@gmail.com |
|
| Data: |
4 Marzo 2020 |
| Numero di pagine: |
161 |
| Istituzione: |
Università degli Studi di Napoli Federico II |
| Dipartimento: |
Economia, Management e Istituzioni |
| Dottorato: |
Management |
| Ciclo di dottorato: |
32 |
| Coordinatore del Corso di dottorato: |
| nome | email |
|---|
| Mele, Cristina | cristina.mele@unina.it |
|
| Tutor: |
| nome | email |
|---|
| Martinez, Marcello | [non definito] | | Antonelli, Gilda | [non definito] |
|
| Data: |
4 Marzo 2020 |
| Numero di pagine: |
161 |
| Parole chiave: |
organizational identity; corporate identity; social media |
| Settori scientifico-disciplinari del MIUR: |
Area 13 - Scienze economiche e statistiche > SECS-P/10 - Organizzazione aziendale |
[error in script]
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| Depositato il: |
25 Mar 2020 13:30 |
| Ultima modifica: |
17 Nov 2021 10:44 |
| URI: |
http://www.fedoa.unina.it/id/eprint/12996 |
Abstract
This PhD research explores the role of organizational and corporate identity concepts in relation to social media. It consists of the following phases: 1) A scoping literature review aiming to analyze, classify and synthesize existing evidence on how identities can be measured or observed on social media (RQ1). 2) Analysis of 12 international Human Resource consulting company social media pages to understand how they use them to project their corporate identity (RQ2). 3) Analysis of employees’ public social media (LinkedIn) profiles to understand how they use them to project their organizational identity (RQ3). 4) Field study aiming to understand the relationship between the extent of employees’ social media use for professional purposes and nature (dimensions) of the organizational identity that employees hold about their employer (RQ4). Research outcomes include suggestions on how organizations can use social media to strengthen their corporate identity and a framework developed for measuring organizational identity employees project on their social media.
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